The master program has a normal duration of 2 academic years (4 semesters) conducted with the accumulation of 120 ECTS. This Master allows the graduates to pursue their education at the doctoral level.

As a regular program, there are places funded from the state budget (without tuition fees) and tax places.

The admission process is open for Bachelor’s graduates having a Bachelor’s diploma or equivalent, regardless of the year of graduation, provided the level of studies and the diploma are recognized by the Ministry of Education and Research of Romania.

The citizens of other European Union member states, of the European Economic Area, and of the Swiss Confederation are entitled to take part in the admission process under the same legal conditions as the Romanian citizens, including the same tuition fees. Their Bachelor’s or equivalent diploma has to be recognized by the competent department of the Ministry of Education and Research before registration with the ASE (the process may take up to 30 days).

The admission process consists of the Bachelor’s graduation average grade and an interview exam.

The calculation of the score and the ranking of candidates for the places without and with tuition fee is carried out as follows:

  • the maximum general admission score (P) is 100, obtained based on the results of the specialty interview and the average of the final exam of the bachelor’s degree (ML);
  • at the specialty interview the maximum specialty score (PS) obtained is 10;
  • the general admission score (P) is calculated as follows:

P = (ML x 5) + (PS x 5)

The transformation of the general admission score into the general admission average (M) is carried out based on the relationship:

M= P/10

The minimum average grade required to pass the admission exam is 6,00.

For this Master program, an international English language certificate is not mandatory, but their level of English will be assessed during the oral exam.

The preparation for the interview exam will be done using the list of topics and references presented below in the Admission Exam section and can be requested at admiteremaster2025@biblioteca.ase.ro (Use code: AA4 – Strategy when requesting the bibliography)

The admission average grade point is determined as follows:

  • 50% the Bachelor’s graduation average grade

  • 50% the grade of the oral exam (i.e. in campus interview): knowledge assessment interview from the bibliography (100 points)

A minimum of 60 / 100 points is required in order to be admitted.

If there is more than one applicant with the same GPA as the last one admitted on a budgeted or tax place, there will be used additional criteria: grade from the oral test, the bachelor average graduation grade and the average of the years of undergraduate studies.

The applicants who are students or graduates of higher education studies may enroll for a second Master’s program, either on a budgeted place or a tax place, under the following conditions:

  • if the first master’s program was financed from the state budget, the second will be on tuition fees,
  • if the first program was financed by tuition fees, the second may be on a budgeted place or a tax place.

The applicants who are students or graduates of master programs and received support from the state budget for a certain part of their studies have to state it upon registration. An admitted applicant may benefit from budget support only for one program, for the normal duration of the studies. The redistribution of the budgeted places is done after the 1st year of studies, based upon the academic results of the students, as stipulated in the ASE Regulation regarding the Master’s studies.

For further information regarding the admission process please access the methodology.

Other information related to the admission process can be found also on the website https://ase.ro/admitere/masterat/

  • 6 places without tuition for EU students.
  • 2 places without tuition for national minorities.
  • 45 places with tuition for EU students.
  • 10 places with tuition for non-EU students.

————

TOTAL: 63 places

Tuition (per year):

  • tuition fee for EU citizens: 12,000 LEI/year
  • tuition fee for Non-EU citizens: 4,500 EUR/year
  • application fee for EU citizens: 350 LEI
  • application fee for Non-EU citizens: 450 EUR

July 2026 Session

July 16–20 Online registration and payment of the registration fee according to selected options
July 21 Publication of the schedule for the language competence test
July 22 Language competence assessment and publication of the results
July 23 Specialty exam/interview and publication of its results
July 24 Registration of the contestations regarding the assessment for the written
exam via e-mail: registratura@ase.ro, until 10.00Publication of the preliminary admission results: candidates admitted on places financed from the state budget and candidates admitted on tax places
July 25–28, until 14.00 Confirmation of the place by registration of the original baccalaureate diploma, the bachelor diploma and transcripts and/or payment of 1/2 of the annual tuition fee (in-person)
July 29 Publication of the final results for each program: candidates admitted on places financed from the state budget, candidates admitted on tax places,
rejected applicants

September 2026 Session

August 28 – 31 Online registration and payment of the registration fee according to selected options
September 1 Publication of the schedule for the language competence test
September 2 Language competence assessment and publication of the results
September 3 Specialty exam/interview and publication of its results
September 4 Registration of the contestations regarding the assessment for the written
exam via e-mail: registratura@ase.ro until 10.00Publication of the preliminary admission results: candidates admitted on places financed from the state budget and candidates admitted on tax places
September 4 – 8 Confirmation of the place by registration of the original baccalaureate diploma, the bachelor diploma and transcripts and/or payment of 1/2 of the annual tuition fee (in-person)
September 9 Publication of the final results for each program: candidates admitted on places financed from the state budget, candidates admitted on tax places,
rejected applicants

 

No. Topic Domain Bibliographic References Pages
1 The Business Environment Business Administration [1] 11–19
2 Understanding economic and how it affects Business Business Administration [1] 28–59
3 Internal Analysis: Resources, Capabilities, and Core Competencies Business Administration [2] 104–139
4 Competitive Advantage, Firm Performance, and Business Models Business Administration [2] 140–173
5 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans Business Administration [2] 174–207
6 Organizational Design: Structure, Culture, and Control Business Administration [2] 364–399
7 Consumer Behavior and Technology Business Administration [3] 2–25
8 Market Segmentation and Real-Time Bidding Business Administration [3] 26–27
9 Leading and Managing People Business Administration [4] 157–278
10 Strategic Analysis and Formulation Business Administration [5] 30–56
11 Innovation and Growth Business Administration [5] 106–140
12 Business Models Business Administration [6], [7], [8] —

 

Bibliography

  1. Nickels, William G.; McHugh, James M.; McHugh, Susan M. (2016). Understanding Business, McGraw-Hill Education, New York.
  2. Rothaermel, Frank T. (2017). Strategic Management (3rd edition), McGraw-Hill Education, ISBN: 9781259255496.
  3. Schiffman, Leon G.; Wisenblit, Joseph L. (2018). Consumer Behavior, 12th Edition, Pearson, ISBN-13: 978-0-13-473482-8.
  4. Hayes, John (2018). The Theory and Practice of Change Management, 5th Edition, Red Globe Press.
  5. Anagnoste, Sorin (2023). Business Strategies: Building Sustainable Models with Artificial Intelligence and Digital Platforms, ASE Bucharest, ISBN 9786063404658.
  6. Porter, Michael (1996). What is Strategy? Available at: Harvard Business Review.
  7. Podolny, Joel M.; Hansen, Morten T. (2020). How Apple Is Organized for Innovation. Available at: Apple Careers PDF.
  8. Andreessen, Marc (2011). Why Software Is Eating The World. Published in WSJ, available at: WSJ Article.

Registration for Romanian, EU, EEA and Swiss Confederation Citizens

The applicants will fill in their personal data on the online platform (https://ase.ro/admitere/masterat/), including e-mail address and telephone number, and will upload copies of the following documents (submitted in .pdf or .jpeg / .jpg format):

  • Bachelor diploma or equivalent and transcript of records/diploma supplement –authenticated translations into Romanian, if the case; (For the graduates of the 2026 promotion, a certificate of graduation of the bachelor’s exam, specifying the arithmetic averages of the years of study, the average of the bachelor’s exam, and other required information. For ASE 2026 Bachelor’s graduates, the data will be imported automatically from the university database.)
  • High School Graduation Diploma (Baccalaureate) or equivalent and transcript of records. Authenticated translations into Romanian, if the case
  • Graduates of study programs from abroad must also upload the certificate/equivalence certificate issued by the Ministry of Education and Research – CNRED. Before registration, they must send study documents (bachelor’s degree or equivalent, diploma supplement, and CNRED certificate) to internationaladmission@ase.ro for grade equivalence.
  • Birth certificate.
  • Identity card/passport (for foreign citizens).
  • Copy of marriage certificate (if applicable).
  • Personal statement – Annex 7, generated at registration, declaring:
    • Will not benefit from simultaneous funding from the budget for two university study programs.
    • Will not follow more than two university study programs simultaneously.
    • Has not been expelled without the right of re-registration from ASE.
    • Was/was not enrolled in another master’s program, including details of budget funding.
    • Agrees to the processing of personal data.
  • An ID-type photo.
  • Curriculum Vitae (in English).
  • Motivational letter (in English).
  • Professional recommendation (in Romanian or English).
  • Proof of payment of the registration fees for those who pay by bank transfer (recommended: online payment on the admission platform).
  • Medical certificate stating that the applicant is fit for university studies (delivered within the last 6 months prior to the registration, by the family physician or university/regional medical practices);
  • English Proficiency Certificate (optional).
  • Other documents certifying special status (e.g., Roma minority, social protection system, registration fee exemptions according to art. 39).
  • Personal statement regarding the authenticity of uploaded documents and correspondence between digital/scanned and original documents (Annex 8).
  • Citizens of other EU, EEA, and Swiss Confederation states who do not have a Romanian Numerical Personal Number (CNP) must send their study documents to internationaladmission@ase.ro before registration and request an ID to access the online platform.
  • If study or civil documents (birth/marriage certificate) are in a language other than Romanian, legalized Romanian translations must be uploaded on the platform (https://ase.ro/admitere/masterat/).

Registration of Non-EU Citizens

All information regarding your registration can be found here.

Further Information

For details regarding the admission process, please access the methodology.

If you have any questions, please contact us at strategy.fabiz.ase.ro