Andrea Veress is an experienced and high energy Marketer, driven by curiosity to innovate and achieve company goals. With a proven track record of expanding business portfolios, introducing new brands and driving market awareness, Andreea has the ability to increase sales and return businesses to profit.

Multi-lingual and a strong communicator, she built key working relationships at all levels of the company. Andreea holds herself to exceptional standards and excel as part of a high-performing team. She is experienced in: Building and leading teams, Consumer and shopper insights, Brand Positioning, Brand Strategy, Portfolio and Brand Management, Communication (TVC development, digital, in-store, community marketing, advocacy, influencers), Innovation (product development, pack type launches, line extensions, brand launches), Visual identity (brand repositioning: logo, visual cues, packaging, on-premise outlet design), Channel Strategy, Trade Marketing, Revenue Management, Retail Operations.

Companies she has worked for: SABON Romania (part of Group Rocher) – current employer, The Estée Lauder Companies Inc., BIC, LEGO, Heineken.