Ossama Lhachimi’s Director of the MSc Luxury and Hospitality Programs at ISC Paris Business School, where he also works as a Research Professor in Marketing. He is also a researcher at the Faculty of Economics and Management. Doctor in Management Sciences from the University of Bordeaux (2021), he has a rare dual expertise in marketing and IT, holding a DUT in Computer Science and Business Management (Ex-MIAGE) and a University Diploma in Web Development Full Stack from the University of Strasbourg. His research focuses on international marketing, with a strong focus on the dynamics of the MEA (Middle East and Africa) region. He is particularly interested in consumer behavior, luxury and tourism issues. Graduated from IAE Paris-Est (Master’s degree in Consulting, Studies, and Research), from ENCG Settat, the International Higher Institute of Tourism of Tangier and holder of a degree in Hispanic studies.

His academic background is complemented by a solid managerial experience. Before joining his current position, he had accumulated proven experience in marketing and business development in various sectors such as aviation, retail banking, hotel management consulting and project management. He also leads strategic consulting assignments focused on talent recruitment, the completion of qualitative studies, as well as professional training in marketing and business development. With a rich educational background, he has taught at prestigious institutions both in France (Paris-Saclay University, AEI International School, INSEEC, IÉSEG, NEOMA Business School, Rennes Business School, ESG Rennes) and internationally (Spain, Morocco, Cameroon). A key player in program innovation at ISC Paris, he developed and launched the Master of Science Luxury Management and Marketing as well as the Master of Science Hospitality Management and Marketing. He is also deputy coordinator of the Digital Excellence Track in Morocco.